Gavin

3
Oct

What The Colour Of Your Logo Says About Your Brand

When it comes to logos and brands, colour has more than an aesthetic purpose. There is a whole psychology involved in the use of colour in marketing. Colour helps to define brands, and it can even influence people’s decisions on whether or not to buy. Other factors do come into play as well. For example, the shape of your logo

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26
Sep

7 Tips For Writing Video Scripts That Work

With the internet and the explosion in the use of social media in recent years, video has never been more important to businesses. Lots of things go into making a good video, but central to them is a good script. Here are our seven tips for writing video scripts that work. 1. The Less Said, The Better You video script

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19
Sep

How To Increase Likes On Facebook

If you are a business that sells products or services to consumers, you will be able to benefit from the marketing potential of Facebook. It is a very intimate and subtle method of marketing that can yield fantastic long term results. Before you get to this stage though you need likes on your page, but how to you get and

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6
Sep

10 Tips To Write A Script For A Radio Ad That Works

Radio is an effective way to advertise your business, but that success largely depends on the script of your ad. You need other elements as well – a good offer, an effective voice over, etc – but the script is a key component. How do you write a script for a radio ad that works though? On the surface it

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29
Aug

Why Social Media Is Important For Irish Businesses

Can your business benefit from social media? It is a question that business owners are increasingly asking because social media is everywhere. Even if you don’t use social media personally you cannot escape its prevalence in society. But why is social media important for Irish businesses? Some businesses do social media exceptionally well. In fact there are many who use

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21
Aug

Beginner’s Guide To SEO

SEO is a marketing tool that is used to get more visitors to your website. Once the visitors are on your website you have a greater chance of turning them into customers. SEO delivers this by helping your website convince Google and the other search engines to position your it high in its results when someone searches for a product or

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15
Aug

Six Types Of Video You Can Create For Your Business

Before the internet small businesses didn’t have much use for video. They might create an ad for television, or a corporate video that could be used at training sessions or presentations, but the scope was limited. It is different now though. Videos are hugely popular on the internet, and research shows that people like watching them. That presents a fantastic

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8
Aug

How To Improve The Writing On Your Website

The writing on your website is arguably the most important element. You can spend a fortune on website developers and designers to produce the most stunning and ground breaking design in your industry, but it will all be for nothing if potential customers arrive at your website and leave again without taking a desired action. They might notice how good

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31
Jul

8 Logo Design Tips

Designing a logo should be a simple process. After all, many of the best logos are simple, so the process of designing them should be simple. If you have ever personally designed a logo, or had a logo designed for you, you will know that the process is far from simple. Most of the time decisions and opinions are heavily

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24
Jul

3 Reasons Why Your Website Is Losing You Customers

Businesses have lots of reasons for getting a website, but losing customers is never one of them. The problem is that many businesses are losing customers because of their website. Of course you will lose even more customers by not having a website at all. That applies to businesses that could potentially trade directly online, as well as to businesses

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