Gavin

In this busy and noisy world of competing media, radio remains an effective form of advertising. It is intimate, personal and is part of the background of everyday life. You don’t sit down to listen to the radio the same way that you watch television or go on Facebook. Instead it is always there, and always on, providing a background

Read more

Do you do business online? If you don’t, or you think you could do it better, you might be able to qualify for a €2,500 Online Trading Voucher from the government. It is part of the National Digital Strategy. In a pilot for the scheme, 70 percent of businesses involved saw an increase in customer enquiries. When you look at

Read more

One way to improve your existing website, or design your new one properly, is to look at the common mistakes that businesses make. In fact avoiding the mistakes on this list is more important than any other design consideration. Before we look at the mistakes, what makes a good website? Is it a stunning visual experience and fantastic design? No. Is

Read more

Video is important for SMBs and local businesses because it can increase sales. If you make good videos you can also get other benefits, but getting more sales is at the top of the list. That is, admittedly, a confident suggestion, but there is proof. A Numbers Game A huge amount of the traffic on the internet is currently video,

Read more

To have an effective online marketing strategy you need much more than just a website. You need to take initiatives that raise your visibility in search engines, you need to proactively seek out and communicate with potential customers, and you need to ensure that when they do reach your website they take a positive action. With that in mind, here

Read more