Branding should be at the heart of every digital marketing campaign. Here at Ocean Media we recognise the importance of brand relationships to encourage engagement between customers and businesses.
Logo design and branding strategy
Being the representation of your business’ personality, values and aims, and to perform effectively, branding needs to be at the core of all your visual communications, starting with a company logo.
Logos are the core of all branding strategy. They are often the first visual contact a prospective customer has with your brand. Consequently, they need to be memorable, striking and resonate a chord with your brand’s message in order to give you an edge over competitors.
Ocean Media can help you create a distinct logo that is tailored to your company’s specific needs, personality and brand.
Creating brand guidelines is an invaluable tool in defining consistency, quality and objectives within any aspect of a digital marketing campaign.
Comprehensive brand guidelines include a detailed set of rules about elements such as formatting, styling, colour schemes and fonts. The aim of the guidelines is to ensure all visual materials developed for your business and future materials are kept visually consistent and uniform as a means to maintaining brand identity.
The Ocean Media team will work with you to craft a set of brand guidelines as a means of maintaining a consistent professional image of your business across all visual marketing and communication.
There are many reasons why an organisation may need to rebrand. It can be a public expression of company development. It can be representative of a larger more sophisticated business. Or the rebrand might be due to economic or market changes. Whatever your reason for re-branding, Ocean is here to help.
We can help you redefine your existing brand to improve your market exposure or merely polish your current brand so it is more in-keeping with current market trends, demands and audiences.
The Ocean Media team will work with you in your organisation’s re-branding venture to help re-position your brand so it appeals to a broader or more specialist segment of the market.
Perhaps you are thinking about brand consolidation? Effectively consolidating two or more businesses provides a number of opportunities for organisations, including strengthening brands, rationalising costs and supporting growth, expansion and turnover.
However, get it wrong and brand consolidation also has the potential to confuse and alienate both existing and prospective customers.
The prospect of brand consolidation might be daunting, but Oceans’ experienced and skilled team are here to help. Through effective digital and marketing platforms, we can assist you in finding and developing clear and distinctive partnership branding to ultimately create a stronger overall brand identity.
If you would like to discuss any aspect of company branding, feel free to get in touch with us.