Brand Identity
What The Colour Of Your Logo Says About Your Brand
When it comes to logos and brands, colour has more than an aesthetic purpose. There is a whole psychology involved in the use of colour in marketing. Colour helps to define brands, and it can even influence people’s decisions on whether or not to buy. Other factors do come into play as well. For example, the shape of your logo
8 Logo Design Tips
Designing a logo should be a simple process. After all, many of the best logos are simple, so the process of designing them should be simple. If you have ever personally designed a logo, or had a logo designed for you, you will know that the process is far from simple. Most of the time decisions and opinions are heavily
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