Radio is an effective way to advertise your business, but that success largely depends on the script of your ad. You need other elements as well – a good offer, an effective voice over, etc – but the script is a key component. How do you write a script for a radio ad that works though? On the surface it
In this busy and noisy world of competing media, radio remains an effective form of advertising. It is intimate, personal and is part of the background of everyday life. You don’t sit down to listen to the radio the same way that you watch television or go on Facebook. Instead it is always there, and always on, providing a background