We worked closely with Nathan to come up with an easy use website for his fans. Key requirements were to make it simple to find where Nathan was playing and also to give directions from the users current location to the event location. He wanted a News section where he could keep his fans up-to-date on what he was doing and where he was appearing.
We completed a fully integrated online shop where fans can buy his latest music and other memorabilia, which is managed by his backroom team.
A few months after the launch of his website, we rolled out the Nathan Carter Free App, which is available on android and from the Apple App Store. This is full of Nathan Carter bits and pieces, it sychronises with his website and automatically updates the News and Events section. It also has a VIP area where Nathan keeps his app fans updated with personal videos that are only available on his app…