Search engine optimisation (SEO) is the practice of optimising your website, and the content on it, for search engines such as Google. It’s an essential practice for any business aspiring to drive organic traffic and conversions online.
Why do you need SEO?
If your site is poorly optimised, then it’s unlikely that search engines will rank it highly on their organic results pages. Having poor ‘organic visibility’ means that not many people will find your site through searching; however a well optimised site has the potential to drive valuable traffic and conversions for your business.
SEO is relatively inexpensive when compared with paid search options such as PPC advertising, as it drives users to your site naturally without the need to pay for each click or visitor received. That’s why it’s a highly valuable practice for any and every website out there.
How SEO works
Because SEO has the potential to drive thousands – even millions – of visitors to a site, it’s highly competitive in nature. And, as with any competitive practice, many have tried to ‘cheat the system’ in the past. Over the years, this has resulted in the tightening of the well-guarded ranking criteria set by search engines, to ensure that only the highest quality sites, and those most relevant to the search query, are displayed on results pages.
No one definitively knows exactly what the ranking factors that any one search engine uses are, which often makes SEO quite speculative in nature. The most successful SEO strategies often revolve around following best practices, testing frequently, and focusing on producing high quality content.
In the modern digital world, SEO is a complex exercise that requires time, commitment, and a well thought out strategy. There are no quick wins for long-term SEO success, which is why many businesses seek the expertise of specialist search engine consultants.
The SEO services that we provide are results driven, and based on a user-centric approach. We believe that this focus on providing quality for the end user is the key to SEO success for any site, and our track record speaks for itself.
Just some of the search engine optimisation services that we offer to clients include:
- Create valid and well-structured HTML code
- Provide appropriately formatted URLs
- Create HTML and XML sitemaps
- Conduct keyword research
- Advise keyword targeting
- Optimise webpage layouts
- Create and optimise content
- Link building
- Crawlability audits
- Full SEO site audits.